Remind Patients to Store Xiidra in Its Original Foil Pouch
You'll see Xiidra (ZYE-druh, lifitegrast), the first new Rx med for dry eyes in over a decade.
Think of it as an alternative to Restasis (cyclosporine). Both decrease inflammation that leads to dry eyes...and cost about $430/month.
Xiidra works differently than Restasis...and it seems to act faster for treating dry eye symptoms.